Perhaps you’ve got a fully-fledged product that you want to review and optimise, or completely redesign. User journey maps can be useful at different stages of the product design process. This helps you to create better user experiences that meet your users’ needs. Ultimately, user journey maps are a great way to focus on the end user and understand how they experience your product. This helps to create a shared understanding of the user experience, building alignment among multiple stakeholders. Anybody can look at a user journey map and instantly understand how the user interacts with the product. User journey maps are both visual and concise, making them an effective communication tool. As you walk in your end user’s shoes, you might think “Ah! An feature would be great here!” User journey maps don’t just highlight pain-points they can also inspire new ideas and opportunities. Based on this insight, you can improve the product accordingly. By viewing the product from the user’s perspective, you quickly become aware of pain-points or stumbling blocks within the user experience. Expose pain-points in the user experience.This reminds you to consider the user at all times and fosters empathy. Creating a user/customer journey map requires you to step into the end user’s shoes and experience the product from their perspective. Centre the end user and foster empathy.You can answer all of those questions with a user journey map.Ī user journey map template from Miro. Where does their journey begin? What’s their first point of interaction with the product? What actions and steps do they take to reach their end goal? How do they feel at each stage? It maps out the steps they go through to complete a specific task or to achieve a particular goal-for example, purchasing a product from an e-commerce website or creating a profile on a dating app. Take our Professional Diploma in UX Design course What is a customer journey map?Ī customer journey map (otherwise known as a user journey map) is a visual representation of how a user or customer interacts with your product.
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